Category: Case

  • Duo

    Duo

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    Kim Jansson
    in

    Student case (Submitted to Young Ones 2024) Brief Target a niche audience and encourage them to join the Duolingo community. Insight A lot of WoW-gamers meet their partner through online gaming. When meeting their partner’s parents for the first time, language barriers can cause a big problem. Idea Duo of Warcraft. By using pop cultural…

  • HBO

    HBO

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    by

    Walle Wallman
    in

    Student case Brief How do we make HBO max the  top of mind brand for the home movie night? Insight We spend an average of 25 minutes choosing which movie or series we are going to watch, and it is often a solitary pursuit of endless scrolling. Idea A direct hotline to HBOs own AI…

  • NotCo

    NotCo

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    by

    Walle Wallman
    in

    Student case (young ones) Brief Create a launch campaign for NotCo’s NotHangover, a shot that eases the effect go hangover by at least 70%. Insight People will keep drinking, and being judgmental doesn’t help. Humour is key Idea We can’t fix your regrettable drunk moments, but we’ve got your back on the morning-after misery. Commercial.…

  • Volvo

    Volvo

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    by

    Walle Wallman
    in

    Fiktivt skolcase Brief Skapa en interaktiv kampanj för den nya generationens Volvo. INsikt Att färdas i bilen är en tid av reflektion och eftertanke. Många har drömt om att spela in sitt eget sommarprat. IdÉ Voices by Sweden – Din Volvo intervjuar dig om livet och klipper ihop samtalet till ditt en professionell podd. Röststyrd…