Student case (young ones)
Brief
Create a launch campaign for NotCo’s NotHangover, a shot that eases the effect go hangover by at least 70%.
Insight
People will keep drinking, and being judgmental doesn’t help. Humour is key
Idea
We can’t fix your regrettable drunk moments, but we’ve got your back on the morning-after misery.
Commercial.
Case film.
Art Director: Walle Wallman
Copywriter: Noomi Widell