Student case
Brief
How do we make HBO max the top of mind brand for the home movie night?
Insight
We spend an average of 25 minutes choosing which movie or series we are going to watch, and it is often a solitary pursuit of endless scrolling.
Idea
A direct hotline to HBOs own AI movie expert Max, giving movie tips. Or, just have a little chat about movies, actors or upcoming releases.
PROMOTED MEDIA
To reach people on the lookout for a good movie or series, we advertise where moviepeople hang out.
Tonality of Max
Art Director: Walle Wallman
Copywriter: Joel Rodriguez Bristulf