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Duo – Walle Wallman

Student case (Submitted to Young Ones 2024)
Brief

Target a niche audience and encourage them to join the Duolingo community.

Insight

A lot of WoW-gamers meet their partner through online gaming. When meeting their partner’s parents for the first time, language barriers can cause a big problem.

Idea

Duo of Warcraft. By using pop cultural references to the feared in-laws and a big chunk of humor, the campaign meets the target audience right at home: with an in-game quest solving the real life problem of language barriers.

Case film.

The most epic NPC ever.

Timeline

Starting the campaign at Blizzcon where Duo the Owl will show up in his new WoW-gear. Selected twitchstreamers will then receive a duo gift-kit to spark some extra buzz. Meanwhile it’s all marketed on the twitch plattform, the very homebase of gamers.

Art Director: Walle Wallman
Copywriter: Rebecka Svensson