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NotCo – Walle Wallman

Brief

Create a launch campaign for NotCo’s NotHangover, a shot that eases the effect go hangover by at least 70%.

Insight

People will keep drinking, and being judgmental doesn’t help. Humour is key

Idea

We can’t fix your regrettable drunk moments, but we’ve got your back on the morning-after misery.

Commercial.

Case film.

Art Director: Walle Wallman
Copywriter: Noomi Widell